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Breakthrough strategy is often the difference between a wildly successful organization and an average one. Between a campaign that inspires, excites and changes minds and one that is forgotten or worse, ignored.


Breakthrough strategy is the result of extensive yet intimate knowledge of your organization. Your people. Your mission. Your products. And your audiences - your user, your public, your influencers, your fans and your opponents - and your competition. The challenge is to transform knowledge into innovative strategies that differentiate and add value. That demonstrate and communicate your vision and your passion.


At Treeline Strategies, we specialize in developing breakthrough strategies through proven techniques designed to inventory and process your team’s collective knowledge, experience and passion, the bases for your audiences' relationship with your organization, your competitors’ relationships with their audiences - -  and with yours. And to relentlessly uncover the insight that will make your organization, your people and offerings stand out.

David Sollitt
Founder and Principal

As the CEO and Chief Strategist at Treeline Strategies, Dave Sollitt brings over 30 years of strategic planning to his clients’ businesses. Upon receiving his MS Degree from Northwestern University’s Medill School, Dave began his career at a ‘startup’ agency named Backer & Spielvogel, working on their first and largest, client, the Miller Brewing Company. There, he helped guide two of the most successful beer campaigns of all time, Miller Time for Miller High Life and Tastes Great Less Filling for Lite.


At Foote Cone & Belding/Chicago, Dave managed the entire portfolio of Coors Brands as well as their national and international expansion over a 16 year period. He also directed brands for Cadbury Beverages International and Citicorp.

Returning east with Young & Rubicam/New York, Dave guided the Miller Brewing International business as well as the MetLife Insurance account, then became the VP of Marketing for Naya, the bottled water company based in Stamford, CT and Revelstoke, BC.


When he and his wife decided they wanted to raise their kids in the mountains, they moved to Jackson to form Riddell, Sollitt & Partners, guiding strategy for such clients as Yakima, Marmot, Simms Fly Fishing, Grand Teton Lodge Company/Vail, Rockefeller Holdings, Dan Bailey Fly Fishing, The Outdoor Industry Association and others before starting Treeline Strategies.


In 2007, a highly successful assignment with Sun Ranch/Papoose Creek Lodge, the only registered ecolodge in the continental US, resulted in a consulting assignment as the Executive Director of The International Ecotourism Society (TIES) in Washington, DC, the world’s oldest and largest ecotourism membership organization.


Since 2009, he and Treeline have been consulting for a variety of private and public sector clients in Jackson, Chicago, Milwaukee, Los Angeles and Zimbabwe, including Weathertech, Gores Group/Ireland Ventures, Aurora Health Care, Mangy Moose, Pepi Stiegler Fund, International Anti Poaching Foundation and others.

Dave has served on a variety of non-profit boards and donates time and expertise to non-profit and charitable causes. When not creating powerful strategies, he likes fly fishing, hiking and camping with his family and the occasional offshore sailing race.

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